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Web Content - Introduction
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Writing Great Web Page Content
 
This mini-seminar offers a focused approach to writing great online content for personal web pages.  
 
Click on the links below to go to specific web page content sections: 

Web Content - Section One - Terms & Parameters

 
 
Introduction
 
Writing your own web page content can be overwhelming if you do not know where to begin. This mini-seminar, Writing Great Web Page Content, offers step-by-step instructions. This is not a course in posting content online or about the use of HTML. Instead, it is a focused approach to writing online content (words).

The following is a brief, non-technical history of the World Wide Web. After all, the best place to start anything is at the beginning.

History of the World Wide Web

Brief and Non-technical

In 1969, the U.S. Defense Department founded what would eventually become the Internet. Our government placed four large computers in different locations around the country, so that all U.S. information could not be destroyed with a single hostile military maneuver.  

What began as a defensive strategy became a vehicle for sharing, retrieving, and storing information. Within twenty years, scientific organizations and educational institutions, especially colleges, used and expanded this system by sharing research information. 

In 1993, the Internet made an enormous jump forward with the invention of the graphical web browser. Since the web browser turned computer languages into backgrounds, colors, pictures, and sounds, web usage dramatically increased. People flocked to the Internet for information, deals, and long-distance communication.

As consumers typed in searches, information was sent over wires and cables along the path of least resistance. Therefore, if these paths could be viewed as highways, they would crisscross back and forth over themselves.  These imaginary lines traversing the world look like an imaginary spider’s web. From this image, the term, “World Wide Web,” was born.

At the same time that consumers rushed to explore the World Wide Web's benefits, so business hurried to find its place. In 1994, a flower shop was the first official business to enter the commercial scene and take an order.

Today, successful web pages consist of the right combination of text and graphics.  

·        Great graphics without good text leave readers uncertain as to the purpose of the page.

·        Great text without graphics is seldom read. 

Only the balanced combination of text and graphics form great web pages that people want to read.  

Before writing a single word, you must understand the following:  

Ø      Web user traits

Ø      Three types of web pages

Ø      How to map structure

This mini-seminar is set up to help you find the right words to produce great content for your own web page.   

Writing Web Page Content. Copyright © 1999 ©2003 by Sheila Seifert. Printed electronically in the United States of America. All rights reserved.  No part of this seminar may be reproduced in any form or by electronic or mechanical means including information storage or retrieval systems without permission in writing from the author except by a review or when used for educational purposes where brief passages may be quoted. 

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